You know how I know Shahrukh loves me? Just as I am looking at my numbers thinking “wow, my views are down today!”, he posts a thing on twitter just for me, to pull them up again. Thank you Shahrukh! Love you too!
27 years ago, Shahrukh’s first movie released. Now, those of us who have advanced degrees in Shahrukhography are aware that technically the first movie he signed and filmed was Dil Aashna Hai, but the first movie to release was Deewana. In which he plays the second hero, not even appearing until after the interval, introduced riding a motorcycle and singing a song to represent the modern urban youth he is playing (compared to the older princely estate hero of the first half).
Today, he posted a video with the song playing in the background to thank everyone for 27 years, also riding a motorcycle:
This is a very nice charming smart thing to do, all the reasons we love him. And now I am going to break down the larger meaning (WITHOUT MEANING ANY INSULT OR LACK OF LOVE) because that is how my mind works.
Shahrukh has been doing these little videos more and more, it’s a nice way to do a fan interaction without risking the obsessive analysis that his interviews and even tweets receive. Plus, there is no expectation of interaction if he is just doing a video. And he can provide the intonations and so on that make the meaning of words so much more clear than when they are written.
The content of the video itself gives us three messages. First, a call back to the length of his career and how long he has been around. Second, that he loves his fans and appreciates them. Third, a shout out to a motorcycle brand he represents.
That’s kind of where he is at right now in public life. He’s resting on his laurals, not bothering to make another movie for people to tear apart for a while. But he still has a large faithful following. And the money is rolling in thanks to brand endorsements.
For a 27th anniversary in the film industry message, it’s kind of weirdly pulling on things outside of film! No talk about being an actor, his next movie, anything like that. He is Shahrukh-Without Movies.
Oh, and it’s also in English, which is because he loves me, Margaret, and wanted to make sure I could understand everything he said. Or more generally, is reaching to an international audience more than Indian.
And now I will fan gush:
So cute!!!! Playing with the instagram filter like the big nerd we know he is, still with his motorcycles at age 52, and that hair cut makes him look as young as he was when he started out. I love it when his bangs go shaggy! And the little reminder to wear a helmet? Kills me with the Dad-hotness!