Woo-hoo! Shahrukh and Gauri Shinde put together a great fun cheeky ad campaign that also has some good stuff for us to dig into related to Star Branding. YAAAAAAAAAAY!!!!
Shahrukh is doing an ad campaign for men’s hair color, specifically to hide the grey streaks. So, first, he is continuing to do the good work of “men can/should care about their apparance too” that he started by being brand ambassador for Fair and Handsome AND Lux Beauty Soap. And second, AGE APPROPRIATE!!!! This is a campaign built on the underlying acceptance that Shahrukh himself has to battle the greys now.
And on top of that, it’s cheeky! The long form video is a wife rolling her eyes at her husband’s worry over his grey hairs, and then being WOWED when he does something about it. Man are vain, but also, you can still please your wife if you make an effort.
The short form videos are just Shahrukh saying a famous SRK line with a twist to make it about hair dye. While in a perfect black suit and black hair. Being old isn’t something to worry about, laugh at it, buy hair dye, and be cool like him.
And then, a song video!!!!!! A black and white intense song video, only it’s about HAIR DYE!!! Again, poking fun. The concept is “we know that you know that hair dye can’t really change your life forever. We are just saying it can change your life a little bit, give it a shot, don’t be ashamed, it’s not a big deal”.