Well, this is encouraging! Quality triumphs! Raid is holding surprisingly steady in week 4, while Baaghi 2 is dropping like a bag of sand. Does that make sense? It’s very late/early, my weekend adrenaline hasn’t worn off and I’m having a hard time sleeping. (as always, figures from rentrack by way of bollywoodhungama)
Here’s the deal, Baaghi in week 2 in the US has gained one screen. And dropped to only $1,200 per screen. Not good! Really really not good. Opening week was okay in the US, between $3,000 and $4,000 which is good (not great) for a non-major star film. But week 2 should not be below $2,000, that’s just bad. It means there’s no repeat business, and no word of mouth, this is just the trailing off of people who didn’t see it the first week.
Baaghi‘s dropping across the board. Canada, the UK, even Australia. It’s holding steadiest in Australia, but even there it’s a big drop from week 1. Which means, all over the world, no one wants to come back and see it a second time. That kind of matches my feeling, it was a fun movie and an enjoyable evening, but I feel no need to see it again.
(Not even for the ridiculous dance number)
Versus Rangasthalam!!!! $2,500 per screen in week 2. Okay, that’s not as good as it could be. It would be good for a Hindi film, but Telugu could still have those expensive tickets in week 2, so it’s not great. But compared to all the other major Telugu films recently, which dropped down to nothing literally within days, having anything even close to a steady box office in week two is exciting.
And then there’s our new film, Blackmail. Which is……not great. Especially compared to the massive sleeper success of Hindi Medium, Irrfan’s last kooky offbeat film. Blackmail is making money, it’s not at the $500 a screen level, but it’s solidly below the $3,000 that means a success for a modestly budgeted and promoted film. It’s doing best in America, we do like our Irrfan, but even here it is less than $3,000 per screen, and in New Zealand it is even less than $1,000.
But, good news! Hichki and Raid are plugging right along. Raid in week 4 is still at $1,500 per screen, and Hichki in week 3 is about the same, while on twice as many screens. Both films are plugging along, still bringing in a few word of mouth and repeat viewers. And without swamping theaters or doing anything else unhealthy.
So, ignore Baaghi 2, Baaghi 2 is no good, but looking at everything else, 2018 box office seems bright!