Have you noticed that in Indian film, an overnight success is rare, but an overnight failure is even rarer? It takes the slow accumulation of flop after flop after flop before there are any repercussions. But, finally, Farhan and Katrina are feeling the burn!
I always resent Farhan for acting, just because his directing is SO GOOD, and every time he acts, it means its taking time away from WRITING DON 3 ALREADY!!!!! But besides that, I also kind of resent him because it feels like he skipped some steps. He never really bothered putting in his dues in the boring thankless kind of parts. He just skipped ahead to the part of his career where you get to pick a role like picking a Halloween costume, “who do I want to pretend I am now?”
Sure, that’s what Shahrukh and Aamir and Salman are all doing with a lot of their self-produced films (I love Ra.One, but I’m not blind to the midlife crisis of it all). But that came after years and years of boring repetitive roles that helped build up their fan following and industry cred, so that now we the audience are willing to follow them into whatever fantasy they want to try next. But Farhan just skipped straight to the “I’m only going to be in movies where my character is super cool and perfect and awesome!” part of his career.
(I love this song. But if this were any otherforty-something fake-rapping, I would be suuuuuuuper embarrassed.)
Which isn’t to say that Farhan doesn’t do a good job in his acting roles, and take risks, and is a part of some really really good movies! I just can never quite shake that feeling that he is picking and choosing his parts not because he wants to challenge himself or confront inner demons, or for the health of his career or his production company, but just because he wants to play dress-up.
Out of all the somewhat self-indulgent movies Farhan has produced/starred in (Karthik Calling Karthik=Deepika Padukone falls in love with him because he was always a cool dude inside; Dil Dhadakna Do=Farhan is the only person who knows how to be really happy with his life; Bhaag Milkha Bhaag=Farhan gets crazy ripped and 3 separate beautiful women fall in love with him, etc. etc. etc.), I think Rock On might be the most self-indulgent. His character is the genius guy, the lead singer/writer of the band, who then goes on to be incredibly successful in an unrelated field, and also have a beautiful young wife in love with him. And, of course, in real life Farhan also has his “band”. Only it’s much less successful than his made-up band for this movie, because this is real life, not an indulgent midlife crisis fantasy.
Anyway, finally, after years and years of this, it is catching up to Farhan!!! He had already announced a massive US tour to promote Rock On 2, featuring the actors from the film playing in the band from the film. Which isn’t a terrible promotional idea, but it’s also not the most cost-effect plan. I mean, the SLAM tour was brilliant not just because it was publicity for Happy New Year, but because it was a tour that would make a solid profit even without the movie tie in, Shahrukh and Abhishek and Deepika, plus throwing in Malaika just for kicks, that’s plenty to sell-out a stadium. But who’s going to go see a live rock show featuring musicians from a fictional product? Unless they are The Monkees?
(Because The Monkees were AWESOME!)
Someone must have whacked him upside the head and pointed this out to Farhan, and also pointed out the vast lack of excitement among the public over watching a bunch of actors who were old the first time they played these roles and now are even older, pretend to be young rock stars. So now the tour is cancelled! And instead, maybe, they will be traveling around India playing college shows. To try to build excitement among the youth for this movie that is a sequel to another movie that they are too young to remember and don’t really care about. I hope Rock On 2 never really figures out its promotions and slowly lurches towards a lackluster release, and this all forces Farhan to finally stop playing around and MAKE DON 3!!!!!
On the other hand, Katrina Kaif! Who is launching her own cosmetics line? Did not know that! Smart career move, cash in on her fame while she has it and build up something that will keep bringing in profits in future.
But that’s not what the news today is about. The news today is about L’Oreal dropping her. Officially, L’Oreal says it is because she is launching a competing cosmetics line. Unofficially, it’s because her box office has dropped way way off.
Isn’t that interesting! My impression is, box office is where you start, you need a project to talk about and be talked about. And then that leads to brand endorsements, which keep you in the public eye between films and are a little less unpredictable. And then you have your personal appearances, which are just huge cash cows and come after the other two have proved that you are really a “celebrity”.
So now Katrina’s box office has finally reached a point of consistent failure that is touching her brand endorsements. That is remarkable. As remarkable as Farhan’s failures being so bad, he can’t promote his new movie the way he wants. It takes a looooooong looooooong time, but eventually, your failures can catch up to you.
Of course, it’s also super easy to recover. If Rock On 2 does all right, against all odds, than Farhan will be right back on top, able to do whatever he wants. If Jagga Jasoos comes out and is a hit, than L’Oreal will be begging Katrina to come back. It’s really hard to get that first chance in the industry, but once you do, there are lots and lots of second chances available.