So, just heard from my friend who was able to track down a suburban theater that is (possibly illegally) showing Dilwale a day early.  She reports that the lobby was mobbed, but mostly with Star Wars people.  And that the tickets were $20!!!

I don’t know if this is an effort to make crime pay, or if it is official policy from the filmmakers.  If it is official policy, brilliant!  I saw an article back when Jab Tak came out saying that any Khan release means an automatic increase of at least 30% on ticket prices.  And I know that Southern films always have a rolling pricing system, $20 to $50 the first weekend and then slowly lowering as time goes on.  Anyway, all those inflated prices lead to inflated box office figures which may lead to Shahrukh FINALLY knocking Aamir and Salman down a peg, which will lead to me, finally, being able to laugh in the faces of Aamir and Salman fans.  And I will pretend not to know, in my heart, that it is just because of higher prices not more tickets sold.