It’s been a bad fall. Because, as my continuing series of posts indicates, the industry is STUPID. Constantly giving too much money and screens to big dumb films, and not enough money and screens to small smart films. But this weekend is so bad, it’s just funny!
The weekend before Diwale is always going to be bad. Because nobody wants to release a movie one week before a major release comes to take all the screens and audience, and there is always going to be a major release on Diwale. This year, there’s two major releases, so it’s really really bad.
In fact, it is so bad that I started to analyze the numbers and I just started to laugh! You ready for some highlights?
First, and this isn’t a slam at Malayalam films, you know I love them, but the number one Indian film in America is a Malayalam movie! That NEVER happens! I’m guessing even the people who made the movie are laughing when they look at this. Pulimurugan, on 15 screens, making about $6,000 per screen. Which is quite quite good, but not actually that unusual for Malayalam films. They release on so few screens, and people are so starved for them, that they always do well per screen. But they don’t usually make it to the top of the list! Because on so few screens, there’s no way they can crawl that high, unless people sit on each other’s laps and double up on each screening. So to see it up there, well, I just have to laugh!
Dhoni and Pink are both doing well, in week 4 and 6 respectively. They are still pulling in about $1,000 per screen, which is excellent for that late in their run. That’s not funny, that’s just infuriating, because both those films could have gotten bigger releases and bigger campaigns, and didn’t because all the money was going to stupid bets like Mohenjo Daro and Mirzya and Fitoor and all the other flops.
(I still really like this song, but they should never have given it so much money! Well, they should have given even more money to the song, but considerably less money to the action scenes and promotions and screen rentals)
Okay, to cheer me up, back to funny! Aatishbaazi Ishq, a Punjabi movie in week 2 in Canada, so it should do pretty well, right? No! $28 on 1 screen! Okay, not as funny as it it had been on multiple screens, but still pretty funny, right? $28 over 3 days , figure at least 2 shows a day, so that’s like $4.50 a show, right? Or do you think those 6 people all got together and came as a group to one show, and the film just ran to an empty theater for all the others? Or maybe they did a double bill, all 6 went to see Aatishbaazi Ishq and then hopped over to see MSG the Warrior Lionheart, which also made only $28 in all of Canada for the whole weekend.
Speaking of Punjabi-esque films, 31st October isn’t doing that great either. But that was kind of expected, it’s a touchy topic, it had a kind of lame cast, the promotions were non-existent and, most of all, it got dumped the weekend before Diwale. It made about $300 per screen in every market, American and Canadian and the UK and so on and so on. Not great. But not a huge blow, we knew it would be bad. And, okay, a little funny,
You know what’s super funny? Nandini Nursing Home, Telugu film, weekend 1, made $458 on 20 screens in America. So, $23 per screen. HA! Oh, and Shankara too! Also Telugu, also weekend 1, also $23 per screen. But on only 10 screens, so have as much. Oo! Another one! Premam in the UK! $855 on 7 screens in weekend 1! Okay, that’s not as bad, but I still find it kind of funny just considering how well the same movie did in America.
And then you wanna know something really funny? Malaysia is doing great! Remo and Devi[l] in week 3 each, both making over a $1,000 per screen. And Pink is there too, week 5, also doing well. Maybe India should just give up on the entire rest of the overseas market and focus all their efforts on Malaysia.