I miss Tubelight! There are no good Jagga Jasoos puns. I had to full back on jokes related to actual content. Blech! At least if Munna Michael fails next week I have that whole rich thread of Michael Jackson song titles to play with. Toilet: Ek Prem Katha, that’s going to be just the best week! (as always, figures courtesy of rentrack by way of bollywoodhungama)
(for background in how/why I do box office analysis, check out this long and detailed post)
Jagga Jasoos didn’t actually do that bad. $2,221 per screen in America on 187 screens. That’s respectable for a non-major star release. Not great, by any standards, but not a massive disaster.
But it’s a massive disaster for Jagga Jasoos. Referring back to my massive post yesterday, where I talked about budgeting and promotions and stuff, the problem is that Jagga want so insanely over budget, and over promotions, that “respectable” is a massive disaster for it.
And for Ranbir Kapoor. Ranbir can’t have a flop this high profile. I keep seeing stuff about how Katrina is the real downside to this film, Katrina did a bad job, Katrina’s career is in trouble, blah blah blah. Which is just about the most mean-spirited spin doctor thing I have ever heard!
Katrina’s career isn’t in trouble! That’s crazy! Has everyone forgotten about a little thing called TIGER ZINDA HAI? And the Aanand L. Rai movie with Shahrukh? She’s got two MASSIVE films lined up. Tiger Zinda Hai will almost certainly be another record breaker, and her Shahrukh movie should combine to give her a little bit of critical cred (Aanand L. Rai after all), along with another Khan box office boost.
Plus, why in the WORLD would anyone blame the failure of Jagga Jasoos on Katrina? She isn’t the lead, she isn’t the producer, she isn’t the one with the performance everyone is talking about, she isn’t the one who’s face is plastered all over the posters, and, oh yes, who plays the title character.
(right, it’s the woman in back, holding on and following, she’s the one who ruined the movie)
This isn’t even me being mean to Ranbir (at least it isn’t meant to be), this is just me pointing out the ridiculousness of trying to shift responsibility onto Katrina. Although, again, it just means she has to survive some nasty articles, her career is fiiii-iiiiiine. Ranbir’s career, that I would worry about. He’s got the Sanjay biopic and that film with Alia that seems to have gotten lost somewhere. The Sanjay biopic will probably be fine box office and critics-wise, but I don’t know what he has after that if people start getting spooked away from him, both audiences and producers.
Anyway, right! Back to box office! Jagga Jasoos did terribly everywhere. Worst in the UK, where the audience seems to be closest to the Indian office. And then varying degrees of bad from Canada to Australia. The equivalent of $2,000 per screen at the US box office. What would be okay for some low budget sex farce type thing to break even, but what is really bad for a high profile very very expensive release.
It did okay in India. The (unreliable, don’t trust them, not rentrack) Indian figures have 8.5 crore Friday, 11.5 crore Saturday, and 12 on Sunday. Which looks like growth, but really isn’t. There is always a slight bump Friday-Saturday-Sunday. It’s just because more people have the whole day off. The total is 33 crore. The budget is 110 crore (without promotions). There is still a ways to go.
Let’s see, what else is interesting this week? Oh! Here’s a thing! Thondimuthalum Driksakshiyum released on 22 screens in the US! Which is really really big for a Malayalam film! Don’t know if that means the distributors had a lot of faith in it, or just that the Malayalam market is slowly expanding here. It also made about $2,000 per screen just like Jagga (Oh! Is there a Jabba the Hut pun there? Somewhere?). But see, for a Malayalam film, that isn’t bad! Especially on a larger number of screens that usual, which means it’s trying to break into new markets that may not be used to it.
Ninnu Kori, isn’t doing that great. After the really good opening week (well, good for a film without a major-major star), it has dropped off quite a bit. Which is too bad. I didn’t like it as much as I could have (review going up today), but I appreciated the high quality in which it was made, great performances, and different kind of plot. And I really appreciated how very very good all 3 leads were, especially Nani.
Oh, and here’s another fun thing! A little laugh for us all. Tubelight just opened on one screen in Germany, and it made 47 Euros. For the entire weekend. Oh! One more pun! Tubelight auszuschalten! (“turn off Tubelight” in German. Have I mentioned before that I minored in German? And now, 10 years later, it is finally coming in handy)