Box Office: Arjun Reddy Wins By Default

Well, this wasn’t a great weekend!  Terrible in the US, okay in some other places thanks to random spikes.  Arjun Reddy is still doing good, but it looks like it is doing better than it really is just in contrast to all the others.

So here’s the big news, Arjun Reddy is at the top of the list for Indian films in the US.  A Telugu film in week 2 a the top is a big deal by itself, a Telugu film like this (with the drinking and the sex and the casual attitude about everything) is a really really big deal.  But let’s dig a little deeper and notice that it is only on the top of the list because everything else is doing even worse.

Arjun Reddy is making $2,476.97 per screen in the US.  That is a solid box office for a second week, it is proof that an off-beat film like this can run and make a profit in the US.  That is NOT record breaking or the most profitable possible box office.  That’s just sort of “oh, yeah, that’s normal” for second week of a popular film.

Image result for arjun reddy poster

(Don’t celebrate so fast Arjun Reddy)

What is the story here is that this off beat odd film is doing better business than every mainstream option from every other industry.  It’s not necessarily that people are in love with Arjun Reddy, but they are definitely out of love with the other options.  At least in the US.  And that’s audience and theaters, Arjun Reddy is picking up screens in it’s second week, while the more mainstream films are coming out on many fewer than they would normally (Baadshaho on only 100 screens).

So, let’s see how the pitiful mainstream ones are doing.  Baadshaho is the worst, $1,825 per screen on only a 100 screens in the US.  But, interestingly, it did pretty well in Canada, Australia, and New Zealand, around $4,000 per screen in each place.  And then terrible again in the UK.  This kind of maps, Canada, Australia, and New Zealand tend to be the action type places, and the strong Hindi belt places.  But that big of a gap is a little unusual.  I have no explanation.

Shubh Mangal Saavdhan is doing considerably better, while still not great.  $2,727 per screen.  But I think it is probably over screened, it’s on 95 screens which is kind of overkill for a small specifically northern film.  I would have said keep it closer to 50.  More than the pitiful 35 for Bareilly Ki Barfi, but not trying to make it into a full-fledged major release.  However, the total box office, from 95 screens, is still considerably more than Baadshaho on 100 screens.

Image result for shubh mangal saavdhan poster

But that’s the best news for Shubh Mangal Saavdhan.  Everywhere else, baaaaad.  No good in the UK, no good in Australia, no good in New Zealand, no good in Malaysia (well, nothing is ever good in Malaysia unless it is Tamil).  So, I guess what this is saying is that Hindi people have terrible taste?  In the US, where there is a strong southern audience, the vote was for Arjun Reddy over anything else.  In the Hindi regions, where Arjun Reddy wasn’t even playing, everyone picked Baadshaho over Shubh Mangal Saavdhan.

So, generally speaking, Arjun Reddy is doing very well in the US but is only looking that impressive in comparison to the other options that are doing a lot worse.  Baadshaho is doing okay in the traditional Hindi/Action markets.  Shubh Mangal Saavdhan is doing marginally okay in the US but not so good anywhere else.  And everything else, the new Punjabi film, the new Tamil film, the new Telugu film, is just doing not so great.  It’s a bad weekend, is what I am saying.  Arjun Reddy is the only one making any money at all, which is why it is looking so good right now.

22 thoughts on “Box Office: Arjun Reddy Wins By Default

    • I’m sure it will decide to leave eventually, when it gets good and ready.

      On Tue, Sep 5, 2017 at 8:39 AM, dontcallitbollywood wrote:

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      Like

    • Which is behind Baadshaho, based on what I am seeing. So again, very very good (especially since it sounds like a somewhat limited release), but qualified good. Mostly a sign that you can actually make a profit on this kind of movie, it doesn’t have to be just an “artistic experiment”, it can be an investment for a major studio, just like their children’s films or their romances or action.

      On Tue, Sep 5, 2017 at 11:43 AM, dontcallitbollywood wrote:

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      Liked by 1 person

      • Yes. It was made for just 3C. Including promotional budget. Maybe young bollywood would learn something from this. They have the luxury of working for home productions so maybe they should make really small budget films which are great stories and instead of taking a fixed salary (which has become a my dick is bigger than yours type of deal) they can ask for a share in profits. So they’d make more per film than what a fixed salary would get them.

        Liked by 2 people

        • All of the big names seem to be doing profit share now, which makes good sense for them because can you really put a realistic price on how much extra profit having a big star brings to your film? There’s no way to measure it. Profit share is the way to go, the film can still make a profit and the star gets compensation commensurate with what they brought in. Which I think is kind of what it used to be unofficially (back in the 50-60s-70s-80s), you wouldn’t get paid until after the film came out, and if it flopped, you’d do the producer a favor and lower your rate.

          But small names doing it too, that would really change things! If they started taking films just because they were interested in them and setting aside the payment. I think the more successful small names must already be doing that, no way Varun got normal payment for Badlapur, or will be getting it for October. Ditto Ranveer for Lootera. It’s the smart thing to do, let’s you get artistic cred and spread your wings a bit.

          On Tue, Sep 5, 2017 at 11:51 AM, dontcallitbollywood wrote:

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          Liked by 1 person

  1. Pingback: Youtube Video: Arjun Reddy and Baadshaho Box Office (Also, More Hair) | dontcallitbollywood

  2. Pingback: Box Office: Shubh Mangal Saavdhan Finally Gets It Up | dontcallitbollywood

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