Raid is very exciting! It did consistently good everywhere in the world. Not great, but good. Exactly where it was supposed to be for a short tight drama with a limited release and Ajay Devgan as the biggest name. That’s what’s exciting, that it did just as expected, not a surprise hit or a surprise flop. The world is predictable again!
Let be break it down for you real quick. Raid made slight less than $4,000 per screen in America, a stunning $6,000 per screen in Canada, only $1,250 per screen in the UK (where they hate everything), about $4,000 per screen in Australia, and $5,000 per screen in New Zealand. So there is some variation there. But over all, it is in the mid to high range for an opening weekend everywhere. Never makes it to crazy high, but certainly never goes crazy low either.
It’s not just about the per screens, it’s about the number of screens. Only 78 in America, which is just about right. Irritating for me because showtimes were a bit hard to find, but it makes much more sense than Padman‘s ridiculous 152 screens. After a certain point, releasing on so many screens shows a lack of faith in your film rather than an abundance of faith. Padman needed 152 screens because it was afraid of not making respectable numbers without weighting the scale. Raid knows it is good, knows it can find an audience, and isn’t sweating the screen count. There’s room for an increase next week even, if the theaters want it and the audience is there.
In other news, Sonu Ke Titu ki Sweety continues to hold steady, $2,000 per screen in week 4 in America and Canada, only a little over $1,000 in the UK, and down to $500 in Australia and New Zealand. Solid figures for week 4, for once a film with staying power instead of dropping like a rock in later weeks.
Don’t want to jinx anything, but it feels like maybe, knock on wood and cross your fingers, the curse is broken? 2018 so far is looking a lot more like 2016 than 2017 in terms of box office. Padman was terrible, but everything else has done exactly as it should.
Well, everything Hindi. Kirrak Party, terrrrrrrrrrrible! Don’t believe anything you see about good box office for it. Less than $2,000 per screen in opening weekend! Based on the small sample size of this week, it kind of looks like Telugu is on the way down and Hindi is on the way up. So, the opposite of the narrative everyone decided on last year.