Have I mentioned before how HORRIBLE the Indian press is? It’s HORRIBLE!!!!! And now I have to do an Priyanka story AGAIN just because I seem to be the only one doing the 10 seconds of research required to present it accurately. Why do you make me do this, Bollywoodhungama “reporters”??????? (and now you are thinking “why is Margaret complaining? it’s her own fault for reading BH.” And I know, you’re right.)
Kangana Loses a Movie Maybe
It was reported in sources so shadey I don’t repeat them that Rajkummar and Kangana were working together again after Mental Hai Kya in a film with Anurag Basu, possibly a Life…in a Metro sequel. Which seemed like a terribly idea, since Anurag isn’t the best at controlling a tricky film set (Jagga Jasoos, anyone?), and Kangana isn’t the best at controlling herself. But now the news is out in the less shadey sources, the ones that wait for confirmation before printing, that it is PARINEETI who is getting the role, not Kangana (story here).
Isn’t that interesting? Both that Kangana isn’t getting this role and that Pari is. Kangana should be getting the role, setting aside the shadey sources claiming it was offered to her, a Rajkumar-Anurag film is exactly the sort of middle-brow thing that Kangana specializes in. And she’s worked with both the director and the co-star a lot. So either her reputation is beginning to lose her roles, or she has hit the point of being too big for these films.
And then there’s Pari, I am very excited about this for her. She has stayed pretty strictly mainstream until now, and I think it has weakened her. Putting in the time in a more parallel cinema film will get her more credit with the critics, plus build those connections outside of the mainstream world to help her get a different kind of part. On top of the pure artistic growth it will provide.
So, overall, yay!!! I still don’t like Anurag Basu much, but I am excited by the rest of this story enough to maybe want to see the movie.
Priyanka Fails to Do Public Service
UGH Bollywoodhungama!!!! And also, UGH Priyanka’s PR team! This story is reported as “Priyanka bravely reveals she has asthma and joins a campaign to eradicate it in India”. But, NO! Priyanka was just hired as the brand ambassador for an inhaler company that is trying to move into the Indian market. (story here)
I’m seeing it reported everywhere, not just in BH, with the twist of “Priyanka Chopra was asthmatic since she was 5 but never let it stop her, is now part of a campaign to help other children”. Which…maybe? I mean, I suppose it is true that she was asthmatic since she was 5 and uses an inhaler, why not. And probably she has some commitment to the brand she is fronting.
But, ick! To sell a campaign to sell a brand of medical equipment as a public service message, that’s just gross. It’s going to make people doubt real public service messages and NGOs. That’s not a film comment or a PC comment, that’s a “hey! YUCK!” directed towards whatever marketing person came up with this concept and, especially, all of the “reporters” who are incorrectly labeling it instead of taking ten seconds to google the campaign and find this website:
Oh, and from the Priyanka side, I don’t know how it is from the India side, but in America being the face of a pharmaceutical brand is one of the lowest forms of celebrity endorsement. It’s a good campaign, tying it in with her real life medical issues and stuff. But it still feels a little bit lowclass maybe? I don’t know, I could be completely missing something, but it seems like asthma inhalers are a lessor item to promote than, say, jewelry stores?
Ajay and Varun Get New Images
Two similar stories here. Both Ajay and Varun have rom-coms coming out, Varun is playing older than before (married romance and so on) and Ajay is playing younger and lighter than usual. So both films have pre-campaigns selling us on this new view of the heroes. Anushka is talking about how Varun is such a great pleasant respectful co-star and boyfriend and will someday make a wonderful husband (story here), and Ajay’s film is leaking news about how it will be a fun ride, romantic, not Golmaal but also not serious (story here).
I’m trying not to fall for the campaigns, but I am excited by them wanting me to get excited about these things, you know? That is, whether or not Varun will succeed in bringing a mature kind persona onscreen, I am excited that the goal of the film is that. And I am excited that the goal of Ajay’s film is a fun light but still romantic movie.
Oh, and I TOTALLY believe that Varun is secretly a responsible caring guy and a good boyfriend. One of the first stories I heard about him back during SOTY days was that he always picked up and dropped Alia to her home after filming. Because she was just a kid, someone had to go with her there and back. And the fact that he has been with the same girlfriend for almost ten years since college, and is very careful about when and how she is allowed to be photographed, feels mature too. Ajay being capable of a light romance, that I may have to see to believe.