I don’t know for sure that Adi did these. I know for sure he made the Darr trailer, which is instantly recognizable as something a little bit different and better than anything else. And there are other YRF trailers that have that same feel which I am choosing to credit for Adi.

Darr. His great triumph. Normal trailers give a tease of the song, the set up of the plot of the film, introduce the characters and actors. Adi decided to evoke the disturbing feel of the film in one short video, romance and obsession and violence all together.

I haven’t seen this movie (because I am bad), but this trailer somehow both tells me everything about it and makes me still curious to see it.

Oh yeah, this is good.

If this went on a minute longer, I would get bored, but as it is, it is perfect. And of course, it ends with Hemaji.

Why doesn’t anyone give me something like this for my birthday?

I don’t like this movie, but this still got to me.

Isn’t this lovely? Love of all kinds.

Such a boring movie! Such an exciting trailer!

This is an exciting movie, and yet the trailer is somehow even more so.

Adi’s father’s last film deserved all his efforts. And so everything was beautiful, from the full length trailer.

To the teaser, that served as more of a tribute to Yashji’s career than a teaser for the film.

To the video Adi put together for the end credits.

But his best work is for his own films. Rab Ne Bana Di Jodi

DDLJ’s two trailers.

And his re-imagining of “Mehndi Laga Ke Rakhna” as a synecdoche for the entire film.

Okay watch them all, and tell me which one you love the most! Answering “I don’t love any of them” is not acceptable.