I watched the Luka Chuppi video before work, but the other two I have to go by descriptions and comments because I didn’t see them until later. Please watch them and tell me more about them! And also, that is why this is just a little post, not a big post.
Well, this is a fun song! Feels kind of small and unambitious in the same way the last one did. But that’s okay, it’s still fun to watch, and it has actual dancing in it, and it doesn’t feel like they are worried about the film and throwing money at a big dance number to save it. Plus, Kriti and Karthik are both really pleasant dancers to watch. Not necessarily brilliant trained dancers, but with some natural rhythm that makes them pleasant to watch, and this song leans into their strengths.
Ranveer Video Crowd Surfing
Claudia linked this to me in a comment, I mostly find it interesting as another example of Ranveer being very very good at building a star brand. He took something that was true about himself (long before he was famous, his friends say he was already dressing and acting outrageously) and kind of amped it up a little bit to build a star persona. It’s not “real”, because the “real” Ranveer must include quieter moments and sadness and seriousness and so on. But it is a simplified version of real which is easy to digest and repeat and turn into an identifiable part of who he is in public. Of course, big rewards come with big risks, if he goes too far, he will end up having his whole brand (personal and professional) suffering.
(sorry, wordpress is being fussy about embedding, click the link)
I think building a clear brand is what other young stars struggle with, Rajkummar for instance hasn’t found a really good kind of “hook” to make his personal brand memorable. Maybe he doesn’t want to be locked in like that, but it is limiting the spread of his stardom and name recognition. And then there is Ranbir who was gifted a persona by the media and hasn’t figured out how to escape it and build something of his own. Purely in terms of branding, I would put Ranveer and Varun at the top of the heap among the younger crowd, they are very very good.
Kangana Pinkvilla Video
I haven’t watched this, but can we start by acknowledging how WEIRD it is that Pinkvilla is the source? I think of Pinkvilla as the unreliable gossip press place, and in depth interviews as something you see on bollywoodhungama or rediff or Times of India or NDTV. And yet Pinkvilla is where Kangana routinely issues her statements, going back to the “silly ex” bomb she aimed at Hrithik. I don’t know if everyone else has stopped taking her calls, or if she just likes them, but it is odd.
Based on the comments and the excerpts printed with the video, Kangana spends a lot of time talking about the pettiness of the industry which doesn’t support her. Complaining because actresses send her trailer videos and so on and she posts about them, but then none of them respond to her trailers or post good things about her films. It’s that same kind of unawareness of the consequences of her actions that has popped up over and over again. You can’t say “the whole industry is corrupt and nepotistic” and then follow it up with “why don’t they like me?”
Without having seen the video, the other thing I find interesting is the comments. Even the people who are supporting her, are saying things like “I love Kangana as an actress, but this doesn’t make sense to me”. Even on Pinkvilla, “her” website.