Oh shoot, I failed at a clever title. Oh well, there’s always next week. Something about playing Holi with money or something, that will work. (as always, figures from bollywoodhungama)
A large part of this is just savvy release decisions. This is a dead weekend, there is no new Hindi movie out, Gully Boy is slowing down, and Luka Chuppi was never going to have legs. Putting the movie out now almost guaranteed adding more screens in week two and having a nice clear solid run. Especially for a movie like this that would grow in word of mouth. If A Gentleman had been produced by Red Chillies, or Running Shaadi, or Raabta, or Bhavesh Joshi, or any of the other films that I loved in theaters and which left after 6 days, they could have had the same decent run. Add on the lowkey last minute promotional campaign that was very word of mouth friendly, that said “come in and check out the film, no pressure, let us know if you like it”. And a genre that is friendly to repeat watching. And a just straight well-made and well-acted film. So, Go Red Chillies!!!!