What has happened to the trialer makers of Hindi film???? Have they all been kidnapped and their incompetent teenage children are trying to take over? Was there some horrible brain weapon that wiped their memories? Or did they go on strike and instead Hindi filmmakers have to use slave labor from some country that doesn’t even speak Hindi?
How is this terrible, let me count the ways! First, both the leads are just horribly unpleasant unlikable people. There is a character development flip where you take an expected situation and have your characters act in an unexpected manner, which intrigues the audience, followed by revealing the underlying reason they acted so strangely which makes the audience sympathetic. But you can’t just do the “unexpected manner” part! That makes them look weird and robotic and unpleasant. Have the girl yell at the guy, and then show her crying to herself so the audience fills in “ah, she was acting strangely because she feels feelings deeply”. You know?
Second, everything looks weird. I think there is probably a concept of the two eras having a different sort of visual tone, like color correction tone. But flipping quickly back and forth between them without letting the audience settle in is not a good way to show that, it just makes everything funny looking. Especially the characters, their skin tone even is just off in both eras.
Third, we don’t get nearly enough plot. That’s really an Imtiaz Ali issue, he doesn’t like plot. So this movie probably doesn’t have any, probably the conflicts really do boil down to “I love you but I want a career also” and nothing else. But it is the job of the trailer maker to create plot in that case, make us feel like something is happening even when nothing is.
The end result is that we have a movie that looks weird, and seems to be about two very unpleasant people moaning and groaning over problems that aren’t really problems. Why would I want to watch that?
Oh, and also, all the songs are remixes from the original which JUST came out 10 years ago so it’s not like we have had time to get tired of those songs and be interested in a remix, they end up just feeling old and dated instead of nostalgic.
In summary, I hate this trailer but haven’t necessarily given up on the movie. If Imtiaz manages to make no plot feel like plot, and if the characters are more than the random stuff shown here, and there are actual original songs, and the visuals slow better in context, it could be create. That’s a lot of “ifs”, but it is Imtiaz after all. The trailers for JHMS felt like a totally different movie than what we ended up getting (weird sex farce with heavily edited songs is what the trailers looked like) just because his films are so hard to capture in trailer form. This could end up being a totally different movie than the trailer implies.