Huh? Huh? How great is that headline! If you have previously run across the myth of the Coriolis effect that doesn’t actually work that way? Because otherwise it doesn’t make any sense. I may have overreached. (as always figures are from bollywoodhungama)
Oh boy, SO MANY interesting things this week! I guess I will start with the least interesting, Jab Harry Met Sejal. If you remember, last week (opening weekend), it only made $4,000 per screen on about 250 screens in America. So, on the very low end of a success for a Khan film per screen, and on much fewer screens than Khan films usually open on. Meaning it did not do very well (although not a total disaster), and expectations were probably kind of low too.
So, this weekend! Where we at? Less than $1,000 per screen in the US on only 180 screens. So, that’s a mistake. Not the $1,000, the 180. Should have dropped down to under a 100 on the second weekend, this way the per screen got to spread around plus you’ve got all those theater owners angry at you.
(And only like one of those $1,000 per screen is thanks to me seeing it 4 times in one week and bringing all my friends)
And once again, global consistency is the mark of a Shahrukh film! And so in Canada, UK, Malaysia, Australia, and New Zealand, it is all around $1,000-$2,000 per screen. And probably still on slightly more screens than it can handle.
Although, just a reminder, this still isn’t a total disaster. Tubelight was a total disaster. Speaking of, word just trickled out that Salman is covering the distributors’ losses from Tubelight. Just like Shahrukh did for Dilwale. I haven’t heard any news like that about Raees or this film so far (although it is highly possible I just missed the news stories). I wonder if that is part of the reason behind the low release. If Red Chillies shoots and misses, they know they are the ones who will have to lose out. So better to shoot lower.
Okay, boring predictable part over, let’s look at Toilet! Akshay Kumar, NOT consistent globally. In America, eh. $3,080 per screen on 177 screens. Not that great. Not bad, $2,000 would be bad. But $4,000 would be great. $3,000 is just okay. And 177 screens, that might be overshooting. Akshay films usually come out on closer to 100. Maybe they overshot because of the holiday, thinking there would be more interest than usual in the Akshay brand of patriotism. But, there wasn’t.
Meanwhile, over in Australia, as usual Akshay was very very popular. $7,552 per screen. And in Canada, his home country, $5,958. But in the UK, TERRIBLE!!!! $1,519 per screen. Oh and in German, $350 per screen. Bwa-ha-ha-ha! That’s like two Germans per showtimes assuming 6 shows. Two confused Germans who got lost on the way to Jab Harry Met Sejal (not doing great in Germany, but doing way better than any non-SRK film ever does).
(Shahrukh in Germany. My people! I love it that my German heritage has given me huge Christmas celebrations, a fear of showing emotions, an urge to clean, and love for SRK. Truly, a rich cultural heritage)
See, this is what makes the Khans special. Akshay is a big star, but not everywhere. He does well in north India, and he does well in places where north Indians live overseas. But America, Germany, the UK, NOPE.
And then our grand finale! The film I was actually most curious about. VIP 2!!! Will it live up to the usual south Indian box office, especially on Independence weekend with JHMS flopping? Will Dhanush add on to his star power? Will Kajol make a hit of her return to the south?
And the answer is…….NO! NOT GOOD!!!! Not good to the point where I am checking figures thinking “wait, no, that can’t be right, my calculator must be broken”. America is usually Tamil-Telugu territory, so starting with that, $1,098 per screen on 83 screens. WHAAAAA-AAAAAT? How is this POSSIBLE?
No really, I’m asking for help. I know close to nothing about the Tamil industry, is Dhanush not as big as I thought? Or was there some kind of bad rumor about this film before it came out that told people to stay away?
(Why? What’s wrong with this?)
And here’s what’s really confusing! It did good in the UK and Australia! Way far out of the usual Tamil territory! Again, sincerely, what am I missing? Does Dhanush have a northern fanbase of some kind? Or is this just for Kajol (the UK I could believe, that’s SRKajol land, but how big is she in Australia?)?
Oh, and then it did amazing in Malaysia, no doy.
So, to sum up, JHMS is dropping on the second weekend and should have cut more screens. Toilet opened on too many screens in most places, but did really well in Australia and Canada. VIP2 did terribly in traditional southern areas, but really well in the UK and Australia, which kind of turns upside down my entire view of the world in a very disturbing way.