Normally I try to mix these trailer posts up a little, adding in a few to compare. But right now, there is NOTHING. Because stupid Padmavat messed up the release schedule and there is this weird gap. All the movies that got moved to February last minute, their trailers came out months ago when they were supposed to release. And all the movies that might otherwise be release in February have scuttled forward to March and their trailers aren’t out yet. But this one trailer does look fun!
First, and most importantly, do you see who is producing? Jackky Bhagnani! YAAAAAAAAAY! This makes me so happy. Because if he is producing, he isn’t ACTING. Or, whatever he called what he used to do in front of the cameras. Existing while being photographed? (I had to suffer through Youngistaan for a paper I was writing on young rebel films and I will never forgive him)
Moving on, I think I understand this. Two average people from the Punjab win a contest to come to some Hindi film awards show in New York. Karan Johar is kidnapped, Ritiesh Deshmukh is funny, Sushant Singh Rajput is also there. Lara Dutta continues to play humorous character parts, which makes me super happy because she is very good at it. And Boman Irani is also there, also being a humorous character. And Diljit and Sonakshi star!
I know almost nothing about Punjabi film, but from what little I know, this feels kind of Punjabi. Wacky comedy in a kind of hectic way, romance that involves two strong personalities, and everything feels sort of hyper real. Oh, and huge cast that each get their little funny bits. And I love it! It’s like a breath of fresh air into the Hindi industry.
Interesting cross-release strategy, this is coming out opposite Hichki which is almost a total opposite film. Actually real, not hyper real, minimal comedy and romance and Masala, very classy vibe to it. So, excellent counter-programming. If you want something light and silly, go to this. If you want something serious, go to Hichki. Everyone’s happy. And both films are looking for a modest release, so they can happily share screens. If only every weekend could be like February 23rd!