New Shahrukh Interview! Substantive and Casual and Unpracticed!!! Yaaaay!

This isn’t total fangirly, right?  No, I don’t think it is, Shahrukh is an important industry figure and him saying things about the industry is news and worthy of discussion.

First, link to the actual article, click on it and read the whole thing and give them views!  I really appreciate it when news sources post whole interviews verbatim and when they are interesting interviews with good questions!


The interview starts sort of light with some general talking points between Aanand L Rai and Shahrukh about Zero and the trailer.  People really responded to the emotion in it, Aanand is excited to work on a film at the level that Shahrukh makes them (bigger budget, bigger box office), the dialogues are a highlight and Shahrukh really delivers them well, Amitabh said something nice about the trailer, nothing super interesting although all very fun to read.

And then there is the first part I find actually worth quoting, Shahrukh talking about his acting:

As an actor, I never figure out ‘how to do’, for me it’s always ‘how will I feel like doing this’….

A character is a little difficult to define, yaar. I feel that once you define it, it becomes two-dimensional. What I want to tell everyone is, ‘Can you find yourself in the character?’ That will be my victory. Today, when people see the character, we get to know what they like and don’t like about him. It will just take an edit change for us to rectify what they don’t like; but every day we quietly agree with everyone, but we want him to be left undefined. Let people take what they want from the character. The actor Michael Caine had once said, ‘I never show myself. I walk on to the stage or a film set and then hold myself in so that the audience can see themselves in me’.

What I like about the character is not all commercial Hindi films allow you to be someone like that. In most of my films, I am ‘hero type’… that’s also nice because I feel it’s difficult to be ‘hero type’. This character is like a mirror in which you will see yourself or someone you know.

This is all really deep and fascinating!  I especially enjoy his distinction between “hero type” and what he is doing in this film.  I think what he is getting at is the essential structure of Indian drama into set characters.  Hero, villain, heroine.  Best friend, mother.   There is a lot of flexibility within those categories, but the narrative defines them in those ways, there is a sort of story grid you are working within.  And what Shahrukh is saying is that in this film, he is not trying to work in that grid, his character is not the “hero”, he is just a person.

Which is what makes Aanand L. Rai’s films in general so distinctive.  His leads, male and female, don’t fit in the usual “hero” and “heroine” mold, they are something other, the story is a little cock-eyed and odd.


And then there is more blah blah about what a risk this film is and stuff, until Shahrukh starts talking about working with Aanand and how and why they became close:

I think who I mean as my ‘friends’ is a little misunderstood….

What I mean is that the people I work with, I hope they become my friends. It just makes the process of making a film nicer. I hardly remember the last time I was ‘professional’ when I made a film — I don’t mean I’m unprofessional — but it’s never been, ‘Hello sir, chalo… okay, bye bye’. I can’t function unemotionally.

This process of writing the film took five-six months from the time Aanand sir told me about it. In those six months, I decided that this is the only film I’m going to be doing. It’s a very simple idea and it’s simple ideas that attract you the most.

Pre-production took about three-four months and during that time, we got the opportunity to become friends even before we took the first shot. So much so that by the time we came on set for the first time, a lot of people would have got the impression that we had been working together for a long time.

Makes total sense what he is saying, as a producer/star he and the director are going to have to be locked in together constantly.  In the same way he and the other lead actors will be during the shoot.  Establishing a friendship if at all possible is the only way to get through this.  And it leads to a better product often, having that kind of trust in and knowledge of your creative collaborators.

But it also reminds me of the thing I said back when #MeToo first broke.  If you are going to be working so intensely with someone, it’s also good to sort of cover yourself by getting to know them really really well in advance.  These are going to be people who meet your kids, who come over to your house for all night conferences, who are representing you in some way to the public as well.  And there are definitely people in the industry who follow a policy of only working with people they like and trust as a sound business practice.  Which doesn’t mean you can’t work with new people (like Shahrukh with Aanand) but it does mean that before you make an unbreakable commitment to them, you make sure you can get along with them and you really really know them.  Hrithik might have been able to avoid the whole Super 30 disaster if he had spent a little more time with Vikas Bahl before committing to the film.


Cute story about AbRam, whatever, and then a slightly different and really well thought out answer about what it’s like to be a Khan.  The question was “is the pressure higher?” which was a slanted way of saying “your time is running out, your films are flopping, all three of you are dying on the vine”.  This is a question he has been asked a lot, and will be asked a lot, as time goes on.  And Shahrukh has a good simple response:

Kya pressure, yaar? Bhagwan ne itna de diya. The one thing God hasn’t given us is pressure; what he’s given us is opportunities…

But I am lucky that I get to do the films I wish to do. Every year, I am thankful that I get the opportunity of at least two films… ki yaar, yeh bhi kar sakte hain, woh bhi kar sakte hain. What more can an artiste ask for?

I remember, in my early days, I was working with Sarojji (Khan, choreographer). In those days, I would work three shifts and would be like this (leans back on his chair and sticks his tongue out). I told her, ‘Sarojji, itna kaam hai, thak gaya hoon’. She would be very motherly towards me and she slapped me on the cheek, pyaar se, and said, ‘Kabhi yeh mat kehna ki zyada kaam hai’. In this area of work, there is never too much work. I just feel fortunate that I have so much to choose from. So, no pressure.

It’s a nice way of looking at at his career, saying “what was, was good.  What is, is good.” He isn’t talking about holding on or what he might be losing, he is talking about appreciating the blessings he had and has.  I hope the other Khans pick up on this, it’s a good healthy way to be, and an excellent response to all the badgering they get, just calm acceptance and gratitude for what they have.


And then there is a nod towards the Sanjay Leela Bhansali rumors about a film with him and Salman, which he neatly turns into a general statement of how much he likes Salman and Sanjay.  And also, casually, confirms that he is making the Rakesh Sharma biopic.  Confirmed it so casually that it isn’t even the headline of the article.  Kind of interesting how they are rolling out this film, they haven’t been trying to keep the rumors and leaks out of the press, but they also haven’t done a big official announcement.  It’s good, I think, hopefully a sign of making this a more lowkey and less “Big big BIG” kind of film release.

The only film that I have committed to doing right now is Mr Mahesh Mathai’s Rakesh Sharma biopic (tentatively titled Salute).

And then the big big quote!  The statement on Thugs that Shahrukh wanted to make and managed to get in before the end of the interview.  This feels like a very casual interview by the way, it was at the Calcutta film fest, sounds like the reporter just sort of pulled him aside for a few minutes, not in depth or planned.  Most of it was just light stuff about Zero and working with Aanand and whatever.  I think this ending might have been off the cuff, perhaps something Shahrukh had been struggling with internally and grabbed the opportunity to say.  But I also suspect (since the rest of the interview was so light), that he was leading towards it and formulating his remarks in his head during the rest of the discussion.  It just feels ever so slightly more planned, and certainly is the part that is most like a statement rather than just a conversational answer (highlights mine):

Jokes apart, I would like to say something. It’s a little personal and I don’t know whether it’s right to say it or not. This is something that’s saddened me and so I want to share it. When it happened to me personally, I wasn’t so sad, but this time I am. There are people who have given excellence to cinema for years. A film can be good, a film can be bad; none of us can ever claim ki maine duniya ki sabsi achchi film banayi hain. Mr Bachchan and Aamir have been people who have constantly contributed to the excellence of cinema. The greatest contribution to Hindi cinema in the last 10 years has been from Aamir, and with Amitji, it’s been even longer. Now if a film of theirs (Thugs of Hindostan) doesn’t reach the level that you expected it to, does it take away from what they have done for cinema?

I think some people have been a little too harsh. It’s heartbreaking. It doesn’t mean that their spirit is broken, they are all amazing artistes who will bounce back. But one needs to be a little less harsh. I think Stree was fabulous and we need to make 20,000 films like that. But I also think that Thugs of Hindostan is fantastic. Sometimes we do go wrong, but Aamir has never done a film in which he hasn’t put in his best… I’ve known him for 20 years. And if there’s anyone who can put in even more effort than Aamir — which Aamir will also agree — it’s Amitji… and at this age! So they’ve come in with good hearts and great talent and tried to make a film which tries to open up a new genre.

I may be speaking out of turn, but just like we have embraced Stree, we need to give some leeway to films like Thugs… that attempt something different. An adventure film has not been made in India in decades… probably Parasmani (1963) in black and white was the last one. Thugs… has tried to introduce this genre and kabhi kabhi upar neeche ho sakta hai. But the fact remains that in our cinema, we haven’t made an Indiana Jones and screw the comparison yaar, humne Pirates of the Caribbean bhi nahin banayi. So props to them for the attempt.

I have faced this with Ra.One… woh galat bann gaya, but at least mera effort tha to introduce superheroes into our cinema. Effort can’t be derided like this. If it was my film, it would seem like I was taking it personally, but yes, I am taking this personally.

I let people down with Jab Harry Met Sejal, which was an utter flop. But I didn’t want to let anyone down; I just liked the fact that koi story nahin thi, sirf ek ring ke chakkar mein the two people (SRK’s Harry and Anushka Sharma’s Sejal) kheechey chale jaate hain… it was very organic, slice-of-life thi. The other day I met a director who mentioned the term ‘slice-of-life’ and I said, ‘nahin, poora pumpkin do mujhe iss baar’ (laughs).

What I am saying is that we need to give everything a chance. If Zero works, it will give people encouragement to make films that are even bigger in scale and story. And if we keep doing it, then maybe one day we will be able to make a good Mahabharat too. Nahin toh sirf bahaar waale hi hamari stories banate rahenge. Aur hum dekh ke sochte rahenge ki humne Gandhi kyun nahin banayi?


The most important part of this statement is I think in the middle: “If it was my film, it would seem like I was taking it personally, but yes, I am taking this personally.”  I think he is completely sincere in his emotions and his statement, but I also think he is a savvy enough public figure and kind enough friend to know that he is saying the things Aamir and Amitabh and even Aditya Chopra can’t say.  It’s a bit of a risk to speak for them in this way, but it’s a leap he is taking because he knows he can take it.  And possibly it is also a statement directed towards his own fans, the netterati who are trying to turn this into a Zero-versus-Thugs game.

I admire Shahrukh as a person and a thinker, so what he said made me look back at myself and consider whether my own opinions of Thugs have been “too harsh”.  I think not?  I think what he is criticizing is a rush to personal attacks on Aamir and Amitabh, to throwing out all their past contributions just for this one failed attempt.  And the rush to reject a film without even sampling it.  I can honestly say I saw Thugs with an open mind, I even saw it twice with an open mind.

More generally what I am reading between the lines is a sadness at the whole culture of tearing things down, rejecting brave bold attempts, that is rampant in popular culture fandom.  If Stree, this small clever film, was given a chance by the audience, then so should the big bold expensive film.  If the little known little name stars are getting their moment, then the stars who have worked for decades to entertain us should be given a modicum of respect as well.  And a reminder that nothing will ever move forward, great things will not be accomplished, unless we allow for and encourage attempts at great things, even failed attempts.


What I think Shahrukh is not including, either in his discussion of Thugs or his comparison with Jab Harry Met Sejal, is the place that the intermediaries play in the end result.  The film does not go directly from the artists to the audience.

He’s right, Aamir and Amitabh are two of the hardest working stars in India, they sweat blood to entertain us and deserve our respect.  But between them and the audience are all the little office worker middle-men who came up with the extreme promotion campaign that did, in fact, sell it as the greatest movie in the world.  And the distributors forcing the high ticket prices.  And all the other things that go into making the audience not just dislike the film but resist it, resent it.


I absolutely agree that Amitabh and Aamir should not be disrespected.  I mean, I’m still going to give Aamir a hard time for going over the top with this performance and using too many tricks, but that does not take away from all his other great performances and my hope is that this leads into better things for him, more worthy things.  Even Victor Acharya, this flawed film does not take away from his very fun Dhoom 3 and his straight up Great Tashaan.

HOWEVER!  I do reserve the right to be harsh on Yash Raj’s marketing team, and distribution team.  They do not have a long history of brilliance and risk, they have a long history of strong-arm tactics and massaging the story.  And if the audience is angry and frustrated with the film they saw, it is because of how it was sold to them and the cost at which it was sold to them, not what the actual product was.


If Shahrukh is taking this personally, then I hope his efforts in response swing back around to lowering ticket prices.  Because that is where it is personal for the audience.


38 thoughts on “New Shahrukh Interview! Substantive and Casual and Unpracticed!!! Yaaaay!

  1. Harshness towards a bad movie is justified. However, there seems to exist actual hatred towards the individuals involved from the BW critics and the fan base. I remember I was horrified when I saw SRK being personally attacked for his family, his children, his personality and so many other things because of dislike of JHMS. It’s disgusting and unwarranted. It was not just silly fans on twitter doing this. Actual media critics were writing these kinds of articles shamelessly. For Thugs, I haven’t read a lot of reviews but I saw even a National Award winning critic like Bhardwaj Rangan using Aamir’s personal life to attack Thugs. Something about how his son is named Azad so we knew his character was always going to be a good guy at the end. What? Is this the type of stuff that passes as film criticism? It is both shameless and childish what the media does. Why should one flop result in countless articles about how a 25 year old career is over? There’s a lack of honesty and dignity in how the desi media behaves.

    Smaller movies fly under the radar so they are given enough breathing space. It can never happen with big movies because there is always a target on them. It doesn’t matter if they do low-key publicity because at the end, if it stars a big actor, it becomes big by default. That’s why they can’t do smaller quirky movies even if they want because they get compared to all other big movies and then ridiculed when they don’t make the big numbers. There’s just no film culture whatsoever. Of course a Dhobhi Ghat or Dear Zindagi can’t make Dabang kind of box office numbers but they act as if the scope of the movie is irrelevant. The big stars then get locked into doing these big dumb masala movies because anything that doesn’t bring the numbers automatically gets obituaries written about their career.

    Thugs is a bad movie and deserves the criticism but the individual people involved should not be tarred and feathered. Aamir’s acting was bad too and also deserves to be slammed but that’s still different from attacking his person and his long career. The media/fans don’t differentiate between those things most of the time.


    • You actually got me to read Bhardwaj’s review! It was very amusing. But it wasn’t until the very end when he started talking about the action scenes that I fully followed his critique. There was a lot of discussion of context in the careers of the actors, and some slightly personal criticism.

      What felt odd was the length of the review, it’s a summary of almost the entire film, but the balance between specific criticisms of the film and discussion of the stars was off. If it had been half as long with a few snappy pointed comments about the actors, and the rest of the review a quick discussion of the flaws of the film, that would have felt more balanced.

      Rangan wrote an article a few months back about the challenges of being a reviewer when you have to write so fast with so little time to sit with the film and think about it. Perhaps part of the oddness of the media coverage is structural? If Rangan is being asked to/forced to write to a certain length which is untenable then it would be tempting to just fill out the review with personal comments and context since there isn’t enough to say about the actual film given the limited time he had to consider it. That’s part of the reason I reviewed Thugs the way I did, two very short reviews, and then the lengthy scene by scene after I had time to sleep on it and see it a second time and think about it.


  2. It breaks my heart every time he describes JHMS and Fan as flops, because despite their flaws, each one is wonderful in unique ways. And JHMS did not flop globally, did it? It makes me feel like he doesn’t care for his non-Indian audience. (Am I taking this too personally?)

    Liked by 1 person

    • Yes, I think the same. He not only said JHMS was a flop, but that he let people down with this movie, and it’s so wrong. In my opinion he let people down with movie like Dilwale, which was bad, but JHMS was great and he should be proud of it regardless how much money it gained.

      Liked by 2 people

      • The vitriol was so high for JHMS that he’s bound to think that. Dilwale might have gotten bad reviews but it still managed to scrape by even during a huge clash. I detest Rohit Shetty and think he’s one of the worst filmmakers in BW but there is an audience for his type of trash.

        Liked by 1 person

      • I feel like that gets back to my final point, that it is too simple to see it as just the artist and audience, the real blame lies with the middle-man. I think Shahrukh is taking responsibility for viewers being disappointed in the film and not feeling like it was what was promised to them (the Hindi part is about how what he liked was that it was a movie with no story, just a man and a woman looking for a ring, which is exactly what people most hated). But I’m not sure if that in particular is his responsibility. Did he approve the marketing campaign? Or coordinate it? Or was it done without his input?

        Because certainly as a pure artist, he did his job, put in a wonderful performance in an amazing movie.

        Liked by 1 person

    • I HATE it when he says things like that. We loved JHMS and he must know that. It also made back all the money and then some so it cannot be called a flop. Ra One I was so surprised to discover was also financially successful, just not loved. For years, I took his word for it and then I started to understand what was really going on.

      Liked by 1 person

      • Yeah, I think Fan was the one that really really flopped. And there was no way around that, the film is consciously off-putting and unpleasant (because that’s what it finds fascinating about the characters, two flawed people fighting each other) but the special effects requirements to make it work were ruinously expensive. So of course they gave it a super big release and promotion in order to try to make back the budget, and lost even more money.

        I have no answer for that one besides that Aditya Chopra should have just looked at it from the start as more of an Arts grant project than an actual popular film because it was an amazing contribution to world cinema that was never going to make back it’s budget.

        On Tue, Nov 13, 2018 at 1:35 PM dontcallitbollywood wrote:



  3. This situation is fascinating me. The vitriol has been jaw-dropping. I thought the film was mediocre, not offensively terrible. It could’ve been better but I’m amazed that it’s being treated as a career ending debacle. There has to be something cultural going on that I can’t see as an outsider because the whole thing is bewildering. People are angry, outraged, betrayed over the film and I can’t really grasp why.

    SRK’s statement is incredibly gracious but I think it may boomerang back on Aamir even more because it’s going to be perceived as the industry circling the wagons and disregarding public opinion.


    • This is not new. They always circulate like vultures when one of the Khans has a flop.

      I think part of the reason is that the Khans have lasted way too long at the top. They have been so dominant over such a long period of time that people get really excited when they think the monopoly has a chance of ending. Fans of smaller stars are especially thrilled when one of them gets a flop.

      Notice right after the Thugs flop, Karan Johar has immediately announced that he’s taking the Christmas slot with Bhramastra.


    • Yeah, I can see the industry circling wagons accusations coming. My hope is that at least it will get through to the SRK fan army on the internet and tamp some of that down.

      This level of vitriol is something that has been going around the Khans for years now, the last time it hit Aamir was when he talked about intolerance and religious divisions in India in a public statement. I can’t explain all the whys and wherefores, but certainly it is clear that Indian culture cares A LOT about their movie stars in a way that I don’t think anywhere else really does.


      • The SRK fan army online is so embarrassing. They bring more hatred for SRK than his haters do just because of how they behave. They are going around calling Aamir tingu and bauna and other disparaging names targeting his height. Your hero is making a movie about a short person and wanting you to see everyone’s humanity and this is what you’re doing? SRK has asked fans multiple times not to engage this kind of abusive behavior but they don’t listen.

        That’s not to say Aamir fans also don’t do the same abusive stuff but there are so much lesser of them in number that it doesn’t matter that much. Twitter is a haven for all these crazy people and the management does nothing even when these accounts get reported.

        Liked by 1 person

        • Based on my tiny tiny experience of the internet, I have only had problems with SRK fans. Salman’s fans have this terrible reputation, but they’ve never bothered me.

          Which isn’t a firm sample size, obviously I am only getting people who read long form English writing online. But I was more surprised that there were ANY Shahrukh fans with some level of anger towards others, since it isn’t something that is talked about as much as with Salman fans and other superstars.

          Liked by 1 person

          • Online twitter fans are all horrific, especially the Salman fans. They were making rape threats at people the last I remember of them because of people making negative comments about his court cases. But you will lose them with long form writing as you said.

            Aamir fans are so small in number that they’re almost irrelevant. Same goes for Hrithik fans and all the others too.

            SRK fans are prominent. You should see Karan Johar’s tweets. Every single reply is SRK fans calling him a snake. I don’t know what they accomplish by doing all this. They just make everyone hate SRK in return even though he has nothing to do with all this.

            Liked by 1 person

      • My problem is, sometimes they translate them and completely remove the meaning. So would I rather have the translated Hindi that I know might be wrong? Or have the original that I can’t translate?

        Or I guess I could just turn around in my chair and ask my desi officemate to translate, but then I would have to admit I’ve been reading SRK interviews at work/at all.

        Liked by 1 person

  4. Sounds like a combo of mob mentality, schaudenfreude towards aamir, and shame faced embarrassment that this is India’s entry into the global market for action adventure period cinema aka pirate films.i hate that different people aren’t allowed to have different opinions on the same film anymore. I wish the Russians would infiltrate IMDB and Rotten Tomatoes instead of hilary emails and our voting system, so as to destroy aggregate ratings on films and the underlying popularity contest.

    And I hate that SRK thinks that JHMS was a mistake. Movies live on long past their cinema run. If people love it on another side of the globe, or ten years from now, or in another generation, then was it still a mistake? He can apologize to distributors and theater owners, but he should never diss his own films.

    Liked by 1 person

    • With the global market, that reminds me of the review Alisa posted earlier from Vanity Fair (I think it was), which was fair and balanced. Compared with Bhardwaj Rangan’s review. A large part of it was Bhardwaj complaining about things in the context of Amitabh and Aamir’s other films, which of course Vanity Fair wouldn’t have. But I think it could also be the balance of global reviewers having a sense of the full range of films in these global genres that are available. Thugs isn’t as good in this genre as the first Pirates, but it’s certainly better than King Arthur or that movie Aish was in that I don’t even remember the name of.

      It’s tricky with trying to break into a global genre, whether it is Thugs with pirate movies or Ra.One with superhero films, because the Indian market will only have really seen the very very best examples of that genre and will be measuring you against them. Because only the very very best make it to India instead of getting a limited release in limited markets. If that makes sense? Ra.One was a far better movie than, for instance, Elektra. Or even Daredevil. But I doubt anyone in India saw Elektra, they saw Dark Knight, and it wasn’t as good as Dark Knight.

      I’m just glad Shahrukh is no longer talking about Ra.One as a mistake. Maybe it’s a matter of still feeling burned and raw, and in a few years he will be more confident seeing the good parts of it.

      Liked by 1 person

      • It was Variety and here’s a sample quote:

        Reportedly the biggest-budgeted and most widely released Bollywood production ever, “Thugs of Hindostan” is an exuberantly excessive masala of swashbuckling heroics, broader-than-broad comedy, propulsively choreographed action, and raucously caffeinated song-and-dance sequences. Writer-director Vijay Krishna Acharya, a creative force behind the popular “Dhoom” movies, has borrowed freely from Disney’s “Pirates of the Caribbean,” even to the point of having Indian superstar Aamir Khan often come across as a smudged carbon of Johnny Depp’s Jack Sparrow while playing a similarly unreliable rogue. But for all its recycled elements and predictable narrative stratagems, this diverting Diwali-timed extravaganza stands on its own merits as a lightly satisfying popcorn epic — provided, of course, you have a taste for such over-the-top amusement.

        Liked by 1 person

        • Thank you!

          The tone of “lightly satisfying popcorn epic” is I think what is missing from the Indian press, it came out in India with such a weight behind it because it was YRF, because it was Aamir, because it was Amitabh, that just “lightly satisfying” wasn’t good enough and even the critics won’t give it credit for that, but instead tear it apart for not being all that it could be.


  5. I have to admit I didn’t go to see Thugs because of the previews which did make it to look like Pirates of The C. which I also have no interest in. As to the vitrol about all the Khans. I think it really is a “they’ve been at the top too long.” And while the new young ones are getting good reviews and doing good work and developing fan bases. NO ONE, not Varun, not Ranveer, no Ranbir and certainly not Siddartha, Arjun, Tiger are getting the fan craziness and love and mobs wherever they go..They just aren’t loved the same. And NO ONE is happy about that. Not those stars, not the critics, not the other fans.


    • I would add even the Khans themselves aren’t happy about it. It’s a lot of pressure and responsibility being the only stars at that level. I keep thinking back on some interview with Shahrukh where he casually mentioned how he and Aamir and Amitabh and Salman get together and talk about stuff. It must be so lonely, only having 3 other people in the world who fully grasp the level you live in.

      But, if a change is going to come, it is going to come slowly. Amitabh was the only only one at that level for a very very long time, it wasn’t until the mid/late 90s that you started seeing similar stories about the Khans. Looking at Ayushmann’s sleeper hits this year and looking for him to be at that level, he still has years to go of building up a following and an identity.

      Oh, and your comment about why you avoided Thugs, maybe that’s a hidden factor in the box office? Not the hatred part of it, but why people just stayed away. It’s a different kind of movie for Hindi film, maybe the Hindi film audience was just turned off by that. Nothing to do with the basic quality of the film or resentment of the stars or anything, just that people would rather watch a “normal” action film or a romance.

      On Tue, Nov 13, 2018 at 2:31 PM dontcallitbollywood wrote:



  6. I loved most of this interview, but hated his response to the Fair n Handsome ad. Saying “I’ve got a ‘dusky’ daughter who I think is beautiful, therefore nothing I do is color-conscious.” is too close to “My best friend is gay so I can’t be homophobic.”

    Dude–just say, it’s a long time brand relationship, they are updating their brand to fit the times, and I’m proud to be part of that. Or something. Own up to the reason it looks funky, and to the fact that you’re gonna keep doing it despite people’s concerns.


  7. I felt that he is training the audience to like his film by saying that they r experrmtimg a new genre in India like he is doing sething different with zero.

    Also toh was heavily trolled bcoz yrf artificially inflated the numbers to show record opening day collections and it has been insinuated that they paid box office India for the same
    #stopmanipulatimg yrf was tending for 1st 2 days.
    It was such a huge issue that box office India had to backtrack it’s collrctions and issue a fresh one for placating the audience.
    So srk was trying to save adi Chopra by saying that such long careers shouldn’t be spoled by 1 film alone


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