Woo-hoo! I was getting sincerely worried after we didn’t get a Christmas or New Year’s video. Apparently I was not the only one, since he bothered to put in an acknowledgement that he was late with this. Anyway, 3 whole minutes, nice thoughts, clever things, worth the wait.
Yaaaaaaaaaaay! Twitter video of him giving a little speech about New Years. Mixture of clever use of the medium, interesting philosophical statements, and a very tiny nod towards the American election. Let me go through it point by point.
First, structure! It seems to be two videos stuck together. A mid distance video of him talking through his points, and a closer video of him commenting on what is happening. He says that he doesn’t have his team with him so he had to put it together himself, and I kind of believe that? He just had to write the speech, give it, then do some clever interspersed bits, and add on some basic effects of the kind it would be fun and easy to play with.
It’s also a little edgier than his videos usually are. His language is as careful and clever as ever, but it is the little touches that bring in the edge. For instance, it starts with him obviously waving away smoke, a clever acknowledgement that yes, he is a chain smoker, and he has to pretend he isn’t when the camera is on. It also has him fiddling with his hair, a little bit of revealing of his shallow vanity.
He starts by acknowledging he is late, and then moves on to a nicely phrased message of “nowhere to go but up” which is a good simple mantra for 2021. And he ends with “inshallah”.
Almost exactly 1/3rd into the video, and he pauses for a closer up shot insert with a meta comment about “should I put in some music since it is a longish video?”
Music pulls up and we are back to the farther shot, and he gives a slight commentary on 2020, hoping that it taught us that friends and family who are around us for real are what really matters, not the online world. And a hope for all of us that the next year brings us happiness, and cash, and fulfilled dreams.
Another 3rd of the video over, another close up shot, a comment about “let’s add some pop ups”.
Final 3rd, the light funny bit with some double talk. He starts by joking and saying “please don’t wish me a clever Happy New Year with so many weeks, days, minutes, seconds of happiness”. Which is a lead in to him saying we should all be this, that, the other, “democratic”, but not “mathematic”. Pretty sure he came up with the whole “don’t wish me a clever Happy New Year” concept just so he could have a rhyme for “democratic”. Maybe I’m American centric with that, but it’s the last word he tosses in and is so meaningful in 2021. Especially because he didn’t need that for the joke, he follows it with another joke, that you should drink and party too hard on New Years because you might lose your phone, and that really sucks. He doesn’t need the two jokes, except for the “democratic” gimme.
And then sign off, the important bit, “lots of love, and see you all on the big screen in 2021”.
Okay, let’s say I am SRK and I am outlining this speech. I want to start with a prayer, basically, ending with “inshallah”. Then I move on to good wishes for fans so they know I am thinking of them. Then a funny bit which, ideally, will include a backhanded political reference only very clever people will catch. And finally, a promise to see us on the big screen in 2021 which keeps people excited for my potential next movie, and is a boost for the film industry in general.
My guess is, once he had that outline, he shot about 10 minutes straight through of talking to the camera. Then looked at it and pulled out three equal parts, the prayer, the good wishes, and the jokes. Then he figured out what order he wanted to put them in. Then he saw that they don’t feel quite divided enough, so he added music to one bit and cheesy effects to another. Then he ran it together and saw that he looked choppy, so filmed three more quick things for intros to cover the cuts, a funny bit where he fixes his hair and waves away smoke right at the start, a bit where he says “let’s add music”, and a bit where he says “let’s add effects”. And the final result was, the best bits of his planned speech, separated by different effects, and knit together by funny inserts.
I love him to bits and I love this video, but I also appreciate it more once I analyze it and see how much work went into the creation! I hope it is the same for you, and I didn’t just ruin the magic.