Well, Tiger is still going strong! Generally great box office to varying degrees worldwide. Everything else is in its shadow.
Tiger is doing pretty terrible in the US. Only $2,592.45 per screen in the second week, and 19th at the box office. It’s interesting to consider what it is competing with for the American audience. We can choose between this film, with violence and fear and anger paramount, and the new Star Wars with Hope and Friendship and Love foremost. And we are going with Star Wars and Hope.
It’s still a hit here, a nice decent sized hit, $2,000 per screen and up in the second week is always good. But it’s nothing compared to the numbers Tiger is racking up elsewhere. Just as the first week in the US was nothing compared to what it made elsewhere.
Australia and Canada, still loving it. $7,356.68 per screen in Canada, $7,087.61 in Australia. Obviously, those countries loooooooooooooooove the violence. And action movies in general. So it’s doing well there.
Here’s the unexpected one! The UK, which usually would be all about the love and bright colors and songs rather than violence, it’s doing great! Better than in the US, and if you allow for the different ticket prices, way WAY better than in the US! I wonder why? The only thing I can think of is the large Pakistani immigrant community there, so maybe it’s picking up on the Pakistani box office second hand that it wasn’t allowed to get directly? Because this kind of straight action movie really does not do well there usually.
(This is the kind of sequence the UK audience usually loves. But of course the rest of the film is very different)
And now is when normally I would look at other films, older Hindi films or new movies from other industries. But I CAN’T!!!!! Because Bollywoodhungama rushed out their box office figures thinking we would all only care about Tiger. And the Tiger producers paid for good figure collections, and released the film in a bunch of non-Indian only theaters that tend to deliver numbers sooner.
There’s a whole bunch of things happening here. First Bollywoodhungama assuming that we all care more, or really care only, about Tiger figures. That the industry is all about that one big Hindi release, not the smaller releases or the non-Hindi releases. And second that the Tiger producers are in many ways arranging for their film to appear more important than others, for the figures to be rapidly collected and widely distributed.
This is both a sign of the Indian industry obsession with these huge “tentpole” Hindi films, and a cause of it. If we are only hearing about this kind of big record breaking box office, then we don’t realize the potential profits in the smaller films. We, the audience, don’t even go to see the smaller films because we aren’t hearing about them, don’t think they are any good unless they have amazing box office figures. And I can’t really help to break the cycle because I don’t have the smaller film figures available to me. But at least I can point it out!
(This also goes back to my user votes post on which Bareilly Ki Barfi is blowing everything else out of the water, despite the small overall box office. Don’t forget to VOTE HERE!!!!!)