We continue to move sideways towards the final awards, the big awards for the films as a whole. But first, little bits of the films get their awards, soundtrack and character.
I already put up the winning real life stories of 2017, now lets move on to where film and real life overlap, the promotions that try to drive people into the movies. What films were over-promoted, leading to disappointment. And what were under-promoted, leading to delightful surprises? And what were just plain wrong promoted, leading to both?
This will be a fun post to write! A combination of audience, text, and industrial analysis, because all of those things combine to influence what happens to film. Part of what makes popular culture studies so fascinating to me! It’s the intersection of so many things.
Well, Tiger is still going strong! Generally great box office to varying degrees worldwide. Everything else is in its shadow.
Well this is an exciting box office week! Not in Hindi film, Toilet and Jab Harry Met Sejal are declining, A Gentleman is flopping (even though it is SO GOOD! People are stupid), Bareilly Ki Barfi is holding steady in it’s small way. No no, it’s the southern market that is FINALLY healthy again. Well, Telugu. Tamil is still on life support.
Well this is an interesting week! And, hopefully, a sign of things to come. The big big films continued to underperform, but a small sweet film did much better than it should have. Seeing as we are entering a 3 month period of small sweet films and no big films, this is all good! (as always, numbers courtesy of BollywoodHungama and Rentrack. Full info available here)
What a nice movie! Just nice nice nice. Everyone is a good person trying to do good things. But it turns out that the good-est person doing the best-est things is the one who is right there in the title. Also, DO NOT READ IF YOU HAVE NOT SEEN/CAN WATCH!!!! If at all possible, this film deserves to be seen in theaters without spoilers. But I know some of you have already seen it, and some of you won’t be able to see if for weeks if ever, so in that case you can read on. (no spoilers review here)
What a sweet sweet movie! That’s the “twist” they don’t show you in the trailer, it is much sweeter than it sounds. Very barfi like (the sweet, not the other movie of the same name).
Let’s through out a nice general discussion type post! For those of you who aren’t interested in my scene by scene of JHMS or Monday Malayalam or Tuesday Tamil. We can all talk about Ajay Devgn’s midlife crisis and how increasingly charming Siddharth and Kriti are looking in comparison.
Datablue pointed out in comments on yesterday’s trailer post that I ignored Arjun Rampal’s Daddy, once again. And I made a mental note that the next time I had an excuse for a trailer post, I would talk about it. And then I open up twitter, and poof! Trailer! So now I get to combine two very very different films in one post.