First, NO POLITICS!!!! Which is going to be hard, because basically all social media campaigns in India are supported by paid political agents. That’s not me being paranoid, that is a fact, and it is why no intelligent person should treat social media opinions on Indian issues seriously. Make up your own mind without regard to what social media is saying. But I am going to frame this discussion in a more general way, which allows for a bigger debate beyond politics. Mostly. (oh, and thank you Courtney for the idea!)