I just saw a little news article about Bhushan Kumar being facilitated for having the most popular channel on youtube. Which I thought must mean “youtube in India”. But, nope! In the entire global youtube market, T-Series has the most viewers. By several million. And it has the second most subscribers, on track to become the most subscribed within months. How did we get here? How did an Indian music and movie company become the most popular video streaming channel in the world?