Hindi Film 101: Virat Kohli, Shahrukh Khan, Upside Down Mortgages and Starpricing

Well, here’s exciting news!  For the first time since these things started being tracked, Shahrukh Khan is NOT the most valuable celebrity brand in India!!!!  Instead, he has been knocked off his perch by Virat Kohli.  Which made me start thinking in a different way about Virat, about Shahrukh, and about all the other perches Shahrukh should be knocked off of.

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