Poor Aamir. I don’t know if it is even possible for him to surprise us at the box office at this point. Once you reach the limit of how many tickets are even available to sell, and they all sell-out, well then there is no where else to go! (figures are, as always, from Rentrack courtesy of BollywoodHungama)
We have no reached the point where if a new big Khan release DOESN’T break all previous records, it is considered a flop. I say “big”, because I’m not talking about your Jai Hos, your Fans, or your Talaashes. Just the ones with the major studio backing, thousands of prints made, huge international release, and family friendly crowd-pleasing plots. Of which Sultan is certainly one, so its box office success was kind of taken as a given.
Jatt and Juliet is the first Punjabi movie I started, and the first Punjabi movie I ended, but there was a 5 year gap in the middle there. I rented it right when it first came out, after hearing all the buzz about how it was setting records and breaking out of the regional market. And then somehow I just didn’t get into it, and I turned it off half way. But I re-started it last night, and made it all the way to the end, and turns out, I love it!