Asmita in the comments pointed me towards this story, thereby giving her the post-inspiration hat trick (this one and this one and now a third). And it made me start thinking about a bunch of different possible business opportunities in the new interconnected corporate entertainment world of India.
Notice how I put the really exciting picture at the top so we would remember why this really matters?
So, currently, the highest Shahrukh movie on the all time gross list for India is number 5. NUMBER 5!!! The shame of it! Ahead of him is PK, Bajrangi Bhaijaan, Bahubali, and Dhoom 3. The whole list is here on wikipedia.
Now, you know what all these films have in common? They are all from the past 5 years. And the film at the top is usually from within the past 2 years. In America, we are used to that, the top grossers are always fairly recent, but in India that wasn’t always the case. Mother India set a box office record in 1957 that stayed in place for 3 years until Mughal-E-Azam surpassed it in 1960. Mughal-E-Azam held the record until Sholay beat it in 1975. Sholay held the record until Hum Aapke Hain Koun came along in 1994. Hum Aapke Hain Koun was toppled quickly by DDLJ in 1995. Then DDLJ lost it’s crown to Kuch Kuch Hota Hai in 1998. That record held until 2001 when it was beaten by both Kabhi Khushi Kabhi Gham and Gadar: Ek Prem Katha. Gadar held the record until 3 Idiots in 2009, at which point everyone breathed a sigh of release because they could start pretending Gadar never happened (very very problematic messages in that film). And then 3 Idiots held the record for a long time, by a big big margin, until it was finally beaten by Chennai Express in 2013. All Shahrukh fans cheered and celebrated and laughed in the faces of their Aamir-fan friends, or at least that’s what I did. Truly, it was a magical time!
(Shahrukh, take a bow! You earned it!)
And then about 2 months later, Dhoom 3 came out and Aamir was on top again. It stayed up there for a year, until PK came out, and then Aamir had the two top spots. PK is still up there, but Bajrangi Bhaijaan did really well this summer and came close to beating it. And Bahubali, of course, is a huge deal since it is the only non-Hindi film up there (although it was distributed by a Bombay based production house, Dharma, which is very important in terms of overseas awareness and national reach in India).
So, on the micro-level, this just means we all need to buy as many tickets for Dilwale as humanly possible in order to return Shahrukh to his rightful ranking. I don’t care if you are actually seeing Star Wars, you buy your ticket for Dilwale!!!
But on a macro-level, in terms of global trends, economics, and the future of the industry, what does all of this mean and where does it come from?