I mean, there’s always a lot of SRK coverage.  Supposedly, Neha Dhupia said in an interview “Only sex and SRK sell”, a quote which instantly became an aphorism.  And with the way her career is going, she is probably going to be more famous for that quote than anything else.  And thereby prove her point, because it’s the closest she’s ever come to being associated with SRK.

Anyway, on any random day if you turn to Times of India, they will have some kind of SRK slide-show or news story or something, because they know we will click on it.  This habit reached it’s nadir/zenith when this article was briefly their top online headline.  It works, of course, I not only clicked on that article but discussed it in depth with multiple people, and checked the site obsessively for any follow-up information they might have.

But with a movie coming out, there is this cycle (sycle?) where Shahrukh is giving greater access than usual, which means more to report, and because there is more reporting, people are thinking about him more and more, and are more likely to click on even old stories if they are posted on a homepage.

Which lead to this, an epic 37 page slide-show combining every single slide-show ToI has ever done on AbRam into one, leading off with the recent quotes about him courtesy of the Dilwale publicity express.